It's a shame Pyeongchang will not be hosting the 2014 Winter Olympics. It would have been good for Korea, especially for Gangwon-do, including Gangneung City.

The following is a short excerpt from a presentation given by Ahn Jung-hyun before the IOC (International Olympic Committee) in English. (You can find other promotional/presentation videos here. They're very well done.)

Good afternoon, I'm Ahn Jung-hyun, public relations officer. As you just saw in the letter from the little girl, Pyeongchang is a beautiful place with its own unique mountain culture and long skiing tradition. That's why everyone who visits Pyeongchang says that Pyeongchang is indeed a hidden treasure. Pyeongchang in Korean means a place of peace and prosperity, so we call it Peace City or PC in short. Now I would like to invite you all to discover this hidden treasure through our next video presentation.

I think "PC" is an unfortunate choice here. It's already widely used for "personal computer" and "political correctness" or "politically correct," as in "His views are not PC."